AARP Health Reform Campaign Takes to the Airwaves

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FOR IMMEDIATE RELEASE
August 13, 2009

Contact:
AARP Media Relations, 202-434-2560, media@aarp.org

AARP Health Reform Campaign Takes to the Airwaves

WASHINGTON—Today, AARP’s new TV ads begin running as part of its multimillion-dollar national advertising and grassroots push to ensure every American has a choice of doctor and dependable, affordable health insurance.

The Association’s paid advertising—available online now—has already begun running on websites, radio and in print publications nationwide earlier this week. AARP activists have also been in action in every state to ensure every member of Congress knows the 50-plus community wants action to fix what’s wrong with health care and preserve what’s right.

“The television ads are a critical component to our campaign,” said AARP Executive Vice President Nancy LeaMond. “We are working to bust the myths that are circling on health reform and at the same time stressing that we must fix this national crisis now.”

The TV ads will run nationally on broadcast and cable stations ranging from CNN, FOX News and CNBC to Lifetime, History Channel and A&E. Additionally, the ads will run on all major networks during early morning, primetime and during select sports programming.

AARP will combine this effort with continued grassroots action by millions of volunteers and activists. AARP members will visit their representatives and senators in their district offices and attend events in support of health care reform. The Association is also hosting more than 80 events across the country, including dozens of town hall meetings with legislators and community leaders.

LeaMond added: “AARP has been working for years to help Americans 50+ get access to quality, affordable health care options. This effort is too important to our members and their families to let misinformation derail our best shot in a generation to fix what’s wrong in our health care system.”

To view the ads or to get more information about AARP’s Health Action Now campaign, please visit http://www.healthactionnow.org.

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